The business book
Publisher
Dorling Kindersley
Publication Date
Varies, see individual formats and editions
Language
English
More Details
Contributors
ISBN
9781465415851
9781465475886
9781465475886
Table of Contents
From the Book - First American edition
Start small, think big : Starting and growing the business
If you can dream it, you can do it
There's a gap in the market, but is there a market in the gap?
you can learn all you need to know about the competition's operation by looking in his garbage cans
The secret of business is to know something that nobody else knows
Be first or be better
Put all your eggs in one basket, and then watch that basket
Luck is a dividend of sweat. The more you sweat, the luckier you get
Broaden your vision, and maintain stability while advancing forward
Nothing great is created suddenly
The role of the CEO is to enable people to excel
Chains of habit are too light to be felt until they are too heavy to be broken
A corporation is a living organism : it has to continue to shed its skin
Without continuous growth and progress, success has no meaning
If you believe in something, work nights and weekends
it won't feel like work
Lighting the fire : Leadership and human resources
Managers do things right, leaders do the right thing
None of us is as smart as all of us
Innovation must be invasive and perpetual : Everyone, everywhere, all of the time
Dissent adds spice, spirit, and an invigorating quality
No great manager or leader ever fell from heaven
A leader is one who knows the way, goes the way, and shows the way
Teamwork is the fuel that allows common people to attain uncommon results
Leaders allow great people to do the work they were born to do
The way forward may not be to go forward
The more a person can do, the more you can motivate them
Be an enzyme
a catalyst for change
The worst disease that afflicts executives is egotism
Emotional intelligence is the intersection of heart and head
Management is a practice where art, science, and craft meet
A camel is a horse designed by committee
The art of thinking independently, together
Making money work : Managing finances
Do no let yourself be involved in a fraudulent business
Executive officers must be free from avarice
If wealth is placed where it bears interest, it comes back to you redoubled
Borrow short, lend long
The interests of the shareholders are our own
Make the best quality of goods at the lowest cost, paying the highest wages possible
Utilize OPM
Other people's money
Swim upstream. Go the other way. Ignore the conventional wisdom
Debt is the worst poverty
Cash is king
Only when the tide goes out do you discover who's been swimming naked
Return on equity is a financial goal that can become an own goal
As the role of private equity has grown, so have the risks it poses
Assign costs according to the resources consumed
Working with a vision : Strategy and operations
Turn every disaster into an opportunity
If I had asked people what they wanted, they would have said faster horses
The main thing to remember is, the main thing is the main thing
you don't need a huge company, just a computer and a part-time person
Don't get caught in the middle
The essence of strategy is choosing what not to do
Synergy and other lies
The Chinese word "crisis" is composed of two characters : "danger" and "opportunity"
You can't grow long-term if you can't eat short-term
Market attractiveness, business attractiveness
Only the paranoid survive
To excel, tap into people's capacity to learn
The future of business is selling less of more
To be an optimist ...have a contingency plan for when all hell breaks loose
Plans are useless, but planning is indispensable
The strongest competitive forces determine the profitability of an industry
If you don't have a competitive advantage, don't compete
If you don't know where you are, a map won't help
Chaos brings uneasiness, but it also allows for creativity and growth
Always do what is right. It will gratify half of mankind and astonish the other
There is no such thing as a minor lapse in integrity
Make it easier to do the right thing and much harder to do the wrong thing
Successful selling : Marketing management
Marketing myopia
The cash cow is the beating heart of the organization
Expanding away from your core has risks; diversification doubles them
If you're different, you will stand out
There is only one boss : The customer
Whitewashing, but with a green brush
People want companies to believe in something beyond maximizing profits
Everybody likes something extra for nothing
In good times people want to advertise; in bad times they have to
Make your thinking as funny as possible
E-commerce is becoming mobile commerce
Trying to predict the future is like driving with no lights looking out of the back window
Product, place, price, promotion
Delivering the goods : Production and postproduction
See how much, not how little, you can give for a dollar
Costs do not exist to be calculated. Costs exist to be reduced
If the pie's not big enough, make a bigger pie
Eliminate unnecessary steps
Every gain through the elimination of waste is gold in the mine
Machines, facilities, and people should work together to add value
Learning and innovation go hand in hand
Your most unhappy customers are your greatest source of learning
Technology is the great growling engine of change
Without big data, you are blind and deaf and in the middle of a highway
Put the product into the customer's hands
it will speak for itself
The desire to own something a little better, a little sooner than necessary
Time is money
A project without a critical path is like a ship without a rudder
Taking the best from the best.
From the Book - First American edition.
Start small, think big: Starting and growing the business. If you can dream it, you can do it
There's a gap in the market, but is there a market in the gap?
You can learn all you need to know about the competition's operation by looking in his garbage cans
The secret of business is to know something that nobody else knows
Be first or be better
Put all your eggs in one basket, and then watch that basket
Luck is a dividend of sweat. The more you sweat, the luckier you get
Broaden your vision, and maintain stability while advancing forward
Nothing great is created suddenly
The role of the CEO is to enable people to excel
Chains of habit are too light to be felt until they are too heavy to be broken
A corporation is a living organism : it has to continue to shed its skin
Without continuous growth and progress, success has no meaning
If you believe in something, work nights and weekends
it won't feel like work
Lighting the fire: Leadership and human resources. Managers do things right, leaders do the right thing
None of us is as smart as all of us
Innovation must be invasive and perpetual: everyone, everywhere, all of the time
Dissent adds spice, spirit, and an invigorating quality
No great manager or leader ever fell from heaven
A leader is one who knows the way, goes the way, and shows the way
Teamwork is the fuel that allows common people to attain uncommon results
Leaders allow great people to do the work they were born to do
The way forward may not be to go forward
The more a person can do, the more you can motivate them
Be an enzyme
a catalyst for change
The worst disease that afflicts executives is egotism
Emotional intelligence is the intersection of heart and head
Management is a practice where art, science, and craft meet
A camel is a horse designed by committee
The art of thinking independently, together
Making money work: Managing finances. Do no let yourself be involved in a fraudulent business
Executive officers must be free from avarice
If wealth is placed where it bears interest, it comes back to you redoubled
Borrow short, lend long
The interests of the shareholders are our own
Make the best quality of goods at the lowest cost, paying the highest wages possible
Utilize OPM
other people's money
Swim upstream. Go the other way. Ignore the conventional wisdom
Debt is the worst poverty
Cash is king
Only when the tide goes out do you discover who's been swimming naked
Return on equity is a financial goal that can become an own goal
As the role of private equity has grown, so have the risks it poses
Assign costs according to the resources consumed
Working with a vision: Strategy and operations. Turn every disaster into an opportunity
If I had asked people what they wanted, they would have said faster horses
The main thing to remember is, the main thing is the main thing
You don't need a huge company, just a computer and a part-time person
Don't get caught in the middle
The essence of strategy is choosing what not to do
Synergy and other lies
The Chinese word "crisis" is composed of two characters: "danger" and "opportunity"
You can't grow long-term if you can't eat short-term
Market attractiveness, business attractiveness
Only the paranoid survive
To excel, tap into people's capacity to learn
The future of business is selling less of more
To be an optimist ... have a contingency plan for when all hell breaks loose
Plans are useless, but planning is indispensable
The strongest competitive forces determine the profitability of an industry
If you don't have a competitive advantage, don't compete
If you don't know where you are, a map won't help
Chaos brings uneasiness, but it also allows for creativity and growth
Always do what is right. It will gratify half of mankind and astonish the other
There is no such thing as a minor lapse in integrity
Make it easier to do the right thing and much harder to do the wrong thing
Successful selling: Marketing management. Marketing is far too important to leave to the marketing department
Know the customer so well that the product fits them and sells itself
Attention, Interest, Desire, Action
Marketing myopia
The cash cow is the beating heart of the organization
Expanding away from your core has risks; diversification doubles them
If you're different, you will stand out
There is only one boss: the customer
Whitewashing, but with a green brush
People want companies to believe in something beyond maximizing profits
Everybody likes something extra for nothing
In good times people want to advertise; in bad times they have to
Make your thinking as funny as possible
E-commerce is becoming mobile commerce
Trying to predict the future is like driving with no lights looking out of the back window
Product, place, price, promotion
Delivering the goods: Production and postproduction. See how much, not how little, you can give for a dollar
Costs do not exist to be calculated. Costs exist to be reduced
If the pie's not big enough, make a bigger pie
Eliminate unnecessary steps
Every gain through the elimination of waste is gold in the mine
Machines, facilities, and people should work together to add value
Learning and innovation go hand in hand
Your most unhappy customers are your greatest source of learning
Technology is the great growling engine of change
Without big data, you are blind and deaf and in the middle of a highway
Put the product into the customer's hands
it will speak for itself
The desire to own something a little better, a little sooner than necessary
Time is money
A project without a critical path is like a ship without a rudder
Taking the best from the best.
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