The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly
(Book)

Book Cover
Author
Scott, David Meerman.
Published
Hoboken, N.J. : John Wiley & Sons, Inc., 2007.
ISBN
9780470113455 (cloth : alk. paper), 0470113456 (cloth : alk. paper)
Physical Desc
xxvii, 275 pages ; 23 cm.
Status
On Shelf
Where is it?

Copies

LocationCall NumberStatus
Brookline - Adult658.87 Scott 2007On Shelf
Franklin - Adult658.8 SCOOn Shelf
Medford - Adult658.8 ScottOn Shelf
Watertown - Adult658.87 SCO 2007On Shelf

More Details

Published
Hoboken, N.J. : John Wiley & Sons, Inc., 2007.
Format
Book
Language
English
ISBN
9780470113455 (cloth : alk. paper), 0470113456 (cloth : alk. paper)

Notes

General Note
Includes index.
Bibliography
Includes bibliographical references and index.

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Citations

APA Citation, 7th Edition (style guide)

Scott, D. M. (2007). The new rules of marketing and PR: how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly . John Wiley & Sons, Inc..

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Scott, David Meerman. 2007. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasts, Viral Marketing and Online Media to Reach Your Buyers Directly. John Wiley & Sons, Inc.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasts, Viral Marketing and Online Media to Reach Your Buyers Directly John Wiley & Sons, Inc, 2007.

MLA Citation, 9th Edition (style guide)

Scott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasts, Viral Marketing and Online Media to Reach Your Buyers Directly John Wiley & Sons, Inc., 2007.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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