What women want : the global marketplace turns female friendly
(Book)
Author
Published
New York : Simon & Schuster, 2010.
Edition
1st Simon & Schuster hardcover ed.
ISBN
9781416569954, 1416569952
Physical Desc
214 pages ; 25 cm.
Status
Copies
Location | Call Number | Status |
---|---|---|
Bedford - Adult | 658.834/Und | On Shelf |
Lasell University - Main | 658.834 Un2w 2010 | On Shelf |
Lexington - Adult | 658.834 U | On Shelf |
Somerville - Adult | 658.8343 UN | On Shelf |
Weston - Adult | 658.834 UND | On Shelf |
More Details
Published
New York : Simon & Schuster, 2010.
Format
Book
Edition
1st Simon & Schuster hardcover ed.
Language
English
ISBN
9781416569954, 1416569952
Notes
Bibliography
Includes bibliographical references (p. [205]-[206])and index.
Description
The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.
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Citations
APA Citation, 7th Edition (style guide)
Underhill, P. (2010). What women want: the global marketplace turns female friendly (1st Simon & Schuster hardcover ed.). Simon & Schuster.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Underhill, Paco. 2010. What Women Want: The Global Marketplace Turns Female Friendly. Simon & Schuster.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Underhill, Paco. What Women Want: The Global Marketplace Turns Female Friendly Simon & Schuster, 2010.
MLA Citation, 9th Edition (style guide)Underhill, Paco. What Women Want: The Global Marketplace Turns Female Friendly 1st Simon & Schuster hardcover ed., Simon & Schuster, 2010.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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