Demand : creating what people love before they know they want it
(Book)

Book Cover
Contributors
Published
New York : Crown Business, c2011.
Edition
1st ed.
ISBN
9780307887320 (hardback), 0307887324 (hardback)
Physical Desc
viii, 357 pages ; 25 cm.
Status

Copies

LocationCall NumberStatus
Cambridge - Adult658.8343 SlywotzkyOn Shelf
Newton - Adult658.834 S39D 2011On Shelf
Sudbury - Adult658.834 / SLYWOTZKYOn Shelf

More Details

Published
New York : Crown Business, c2011.
Format
Book
Edition
1st ed.
Language
English
ISBN
9780307887320 (hardback), 0307887324 (hardback)

Notes

Bibliography
Includes bibliographical references and index.
Description
"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--,Provided by publisher.

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Citations

APA Citation, 7th Edition (style guide)

Slywotzky, A. J., & Weber, K. (2011). Demand: creating what people love before they know they want it . Crown Business.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Slywotzky, Adrian J and Karl Weber. 2011. Demand: Creating What People Love Before They Know They Want It. Crown Business.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Slywotzky, Adrian J and Karl Weber. Demand: Creating What People Love Before They Know They Want It Crown Business, 2011.

MLA Citation, 9th Edition (style guide)

Slywotzky, Adrian J., and Karl Weber. Demand: Creating What People Love Before They Know They Want It Crown Business, 2011.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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