Jab, jab, jab, right hook : how to tell your story in a noisy social world
(Book)
Author
Published
New York, NY : Harper Business, an imprint of HarperCollinsPublishers, [2013].
Edition
First edition.
ISBN
9780062273062 (hbk.), 006227306X (hbk.)
Physical Desc
xx, 195 pages : illustrations (chiefly color) ; 24 cm
Status
Copies
Location | Call Number | Status |
---|---|---|
Arlington - Adult | 658.872 VAY | On Shelf |
Cambridge - Adult | 658.872 Vaynerchuk | On Shelf |
Concord - Adult | 658.84 Vaynerchuk | On Shelf |
Framingham McAuliffe - Adult | 658.872 Vaynerchuk | On Shelf |
Franklin - Adult | 658.8 VAY 2013 | On Shelf |
More Details
Published
New York, NY : Harper Business, an imprint of HarperCollinsPublishers, [2013].
Format
Book
Edition
First edition.
Language
English
ISBN
9780062273062 (hbk.), 006227306X (hbk.)
Notes
Bibliography
Includes bibliographical references.
Description
"When managers and marketers outline their social media strategies, they plan for the 'right hook'--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--,Provided by publisher.
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Citations
APA Citation, 7th Edition (style guide)
Vaynerchuk, G. (2013). Jab, jab, jab, right hook: how to tell your story in a noisy social world (First edition.). Harper Business, an imprint of HarperCollinsPublishers.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Vaynerchuk, Gary. 2013. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. Harper Business, an imprint of HarperCollinsPublishers.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Vaynerchuk, Gary. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Harper Business, an imprint of HarperCollinsPublishers, 2013.
MLA Citation, 9th Edition (style guide)Vaynerchuk, Gary. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World First edition., Harper Business, an imprint of HarperCollinsPublishers, 2013.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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