Lean customer development : building products your customers will buy
(Book)
Author
Published
Sebastopol, CA : O'Reilly, 2014.
Edition
First edition.
ISBN
9781449356354, 1449356354, 9781492023746, 1492023744
Physical Desc
xviii, 218 pages : illustrations ; 24 cm.
Status
Copies
| Location | Call Number | Status |
|---|---|---|
| Lexington - Adult | 658.812 A | On Shelf |
More Details
Published
Sebastopol, CA : O'Reilly, 2014.
Format
Book
Edition
First edition.
Language
English
ISBN
9781449356354, 1449356354, 9781492023746, 1492023744
Notes
Bibliography
Includes bibliographical references and index.
Description
Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis by talking to the right people, learn how to conduct successful customer interviews play-by-play, detect a customer's behaviors, pain points, and constraints, turn interview insights into Minimum Viable Products to validate what customers will use and buy, and adapt customer development strategies.
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Citations
APA Citation, 7th Edition (style guide)
Alvarez, C. (2014). Lean customer development: building products your customers will buy (First edition.). O'Reilly.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Alvarez, Cindy. 2014. Lean Customer Development: Building Products Your Customers Will Buy. O'Reilly.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Alvarez, Cindy. Lean Customer Development: Building Products Your Customers Will Buy O'Reilly, 2014.
MLA Citation, 9th Edition (style guide)Alvarez, Cindy. Lean Customer Development: Building Products Your Customers Will Buy First edition., O'Reilly, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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