Hello, my name is awesome : how to create brand names that stick
(Book)

Book Cover
Published
San Francisco, CA : Berrett-Koehler Publishers, Inc., [2014].
ISBN
9781626561861 (paperback), 1626561869 (paperback)
Physical Desc
x, 98 pages ; 22 cm.
Status

Copies

LocationCall NumberStatus
Arlington - Adult658.827 WATOn Shelf
Concord - Adult658.827 WatkinsOn Shelf
Lexington - Adult658.827 WOn Shelf
Newton - Adult658.827 W32H 2014On Shelf
Somerville - Adult658.827 WAOn Shelf

More Details

Published
San Francisco, CA : Berrett-Koehler Publishers, Inc., [2014].
Format
Book
Language
English
ISBN
9781626561861 (paperback), 1626561869 (paperback)

Notes

General Note
Includes index.
Description
"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--,Provided by publisher.

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Citations

APA Citation, 7th Edition (style guide)

Watkins, A. (2014). Hello, my name is awesome: how to create brand names that stick . Berrett-Koehler Publishers, Inc..

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Watkins, Alexandra. 2014. Hello, My Name Is Awesome: How to Create Brand Names That Stick. Berrett-Koehler Publishers, Inc.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Watkins, Alexandra. Hello, My Name Is Awesome: How to Create Brand Names That Stick Berrett-Koehler Publishers, Inc, 2014.

MLA Citation, 9th Edition (style guide)

Watkins, Alexandra. Hello, My Name Is Awesome: How to Create Brand Names That Stick Berrett-Koehler Publishers, Inc., 2014.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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