The codes of gender : identity + performance in popular culture
(DVD or VCD) 

Book Cover
Published
Northampton, Mass. : Media Education Foundation, ©2009.
ISBN
1932869395, 9781932869392
Physical Desc
1 videodisc (72 min.) : sound, color ; 4 3/4 in. 
Status

Copies

LocationCall NumberStatus
Norwood - AudiovisualDVD 659.104 CodesOn Shelf

More Details

Published
Northampton, Mass. : Media Education Foundation, ©2009.
Format
DVD or VCD
Language
English
ISBN
1932869395, 9781932869392
UPC
897952001267

Notes

General Note
DVD includes both full length (72 min.) and abridged (46 min.) versions.
General Note
Originally produced in 2009.
Creation/Production Credits
Editors, Sut Jhally, Andrew Killoy, Aaron Vega ; camera, David Rabinovitz; original music, Kevin MacLeod.
Participants/Performers
Featuring Sut Jhally.
Description
"Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations."--Container
Target Audience
"This program contains violence, nudity, and sexual themes."--Container
System Details
DVD.
Terms Governing Use and Reproduction
Includes public performance rights.,MnManS
Language
In English with optional English subtitles.

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Citations

APA Citation, 7th Edition (style guide)

Jhally, S., Killoy, A., Vega, A., Rabinovitz, D., & MacLeod, K. (2009). The codes of gender: identity + performance in popular culture . Media Education Foundation.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Sut, Jhally et al.. 2009. The Codes of Gender: Identity + Performance in Popular Culture. Media Education Foundation.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Sut, Jhally et al.. The Codes of Gender: Identity + Performance in Popular Culture Media Education Foundation, 2009.

MLA Citation, 9th Edition (style guide)

Jhally, Sut,, et al. The Codes of Gender: Identity + Performance in Popular Culture Media Education Foundation, 2009.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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