Catalog Search Results
Author
Publisher
Ecco, an imprint of HarperCollins Publishers
Pub. Date
[2016]
Language
English
Description
Traces the founding of Alibaba, the world's second largest Internet company, by an English teacher from humble origins, drawing on exclusive interviews to explore how the company and Jack Ma have become icons and leading employers in China's booming private sector.
Author
Language
English
Formats
Description
An entrepreneur known for The #AskGaryVee Show on YouTube showcases the most useful and interesting questions he has received. Distilling and expanding on the podcast's most urgent and evergreen themes, Gary presents advice on marketing, social media, entrepreneurship, and everything else you've been afraid to ask but are dying to know. Gary gives insights and information on everything from effectively using Twitter to launching a small business,...
Author
Publisher
Palgrave Macmillan Trade
Pub. Date
2015.
Language
English
Description
"In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such...
Author
Publisher
Lioncrest Publishing
Pub. Date
[2021]
Language
English
Description
"Email marketing sucks...at least the way most marketers do it. Conventional advice tells you to always be selling-or at least always be going for the click- but chances are, you hate writing emails, your audience hates reading them, and they aren't making you any money. But what if email didn't suck? What if you enjoyed writing emails that your audience would binge-read like they watch Netflix? What if email actually made you money? In Email Marketing...
Author
Publisher
Portfolio/Penguin
Pub. Date
2012
Language
English
Description
"Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we've done these things isn't because we're special. It's because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it." Three short years ago, when Chris Brogan and Julien...
Author
Publisher
Princeton University Press
Pub. Date
[2023]
Language
English
Description
"Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other."--...
Author
Series
Publisher
Core Library, an imprint of Abdo Publishing
Pub. Date
[2018]
Language
English
Description
Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted advertising at consumers.
Author
Series
Language
English
Description
Everything you need to know to start and run a successful eBay business. eBay now has 100 million active users and just keeps growing. And they have turned to --For Dummies books and bestselling eBay author Marsha Collier to help guide them through buying and selling on eBay for over a decade. This nine-books-in-one guide has now been updated to cover all the newest eBay seller tools, new techniques to drive sales, new ways to enhance an eBay business...
Author
Series
Publisher
Capstone Press
Pub. Date
[2021]
Language
English
Description
"Have you dreamed of making money by playing video games? Getting paid to show off your gaming skills online sounds like an awesome career, but it takes more than just game skills. Learn about the basic business skills and economics behind this career in influencer marketing, all while staying safe online"--
Author
Publisher
PublicAffairs
Pub. Date
2022.
Language
English
Description
"If you took the economic might of Amazon, and added the penetration of Facebook, the ubiquity of Google, and the cultural significance of YouTube, you might have something starting to resemble Alibaba. Commonly mischaracterized as a kind of Chinese eBay for businesses, Alibaba and its interlinked network of products and services have exploded into global markets, disrupting conventional businesses and creating previously unimaginable opportunities...
Author
Publisher
Capstone Press
Pub. Date
[2021]
Language
English
Description
"Imagine getting paid to play with toys! Toy influencers can make big money just for giving their opinions on the latest games and gadgets. Discover what it takes to be a social media influencer, while learning basic economics and business skills, as well as important safety tips"--
Author
Language
English
Description
This is the definitive guide to Twitter marketing - updated with all the new functions. The Tao of Twitter, Revised and Expanded New Edition offers strategies, tactics, and time-savers for driving measurable marketing, branding, and personal benefits from this powerful social media platform. Readers get hundreds of tips, examples, and easy-to-follow instructions for increasing influence, getting new followers, and boosting overall profitability. Mark...
Author
Series
Publisher
Capstone Press
Pub. Date
[2021]
Language
English
Description
"Do you like trying new hair and make-up products? Are you always the first of your friend group to wear new trends? Then you might be on track to become a social media style influencer. Learn how your original takes on fashion could translate into a career by exploring the economics and business skills behind influencer marketing, while staying safe online"--
Author
Publisher
ALA Editions, An imprint of the American Library Association
Pub. Date
2016.
Language
English
Description
"Laura Solomon will help you give a compelling answer to your patron's question, "What's in it for me?" with advice on such topics as: 5 characteristics of effective content marketing; 4 methods of audience assessment; How to optimize content for sharing; Meaningful metrics for the library context; Elements of an editorial calendar for sustainable content; How to create once and re-purpose many times; 5 common mistakes and how to avoid them; Template...
19) Digital Darwinism: 7 breakthrough business strategies for surviving in the cutthroat Web economy
Author
Publisher
Broadway Books
Pub. Date
c1999
Language
English
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