Catalog Search Results
Author
Pub. Date
[2022]
Language
English
Description
"Build a brand that customers love with a proven strategy from one of today's top advertising executives Your brand can no longer succeed through targeted adverting and clever messaging. You need to see customers as people rather than just sources of income. This begins with you not only understanding their needs but also sympathizing with their values-and actually doing something about it. In this eye-opening guide, leading advertising executive...
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