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"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new...
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English
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This book is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive...
6) When we met
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Series
Language
English
Description
"Angel Whittaker earned his scars the hard way, but the scars that can't be seen are the ones that haunt him the most. Since he moved to Fool's Gold, California, he's cobbled together a life for himself as a bodyguard trainer. If he's not exactly happy, at least his heart is safe. Working with pro-football superstars taught tough-talking PR woman Taryn Crawford one thing--she can go toe to toe with any man. But then dark, dangerous former Special...
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Language
English
Appears on list
Description
"Jane Dorner, account manager at a flashy New York public relations firm, has two modes: PR Jane, twenty-five, peppy, chummy and eager to sell you a feminist vibrator or a self-care-slash-bereavement subscription box; and Actual Jane, twenty-nine, drifting through mediocre work days and lackluster dates while paralyzed by her crushing mountain of medical debt. When her job performance is called into question, Jane's last-ditch effort to keep her livelihood...
Author
Pub. Date
2010
Language
English
Formats
Description
That's how Wendell Potter introduced himself to a Senate committee in June 2009. He proceed to explain how insurance companies make promises they have no intention of keeping, how they flout regulations designed to protect consumers, and how they make it nearly impossible to understand information that the public needs. Potter quit his high-paid job as head of public relations at a major insurance corporation because he could no longer abide the routine...
9) Fair play
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Series
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English
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Description
To the deep disappointment of her large family, PR princess Theresa Falconetti never dates Italians, men from her old Brooklyn neighborhood, or professional athletes.
Michael Dante, winger for the Stanley Cup champion New York Blades, is all three—and he is head over heels for her. So when Theresa finds herself a buttoned-up lawyer, Michael is forced to take his game to the next level.
Author
Language
English
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Description
Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want.--Publisher's information.
11) All you need
Author
Series
Need you series volume 3
Pub. Date
2017.
Language
English
Formats
Description
"PR agent Annika Lund can spin any disaster into a win. But revamping the reputation of a notorious Swedish hockey player will take every trick in her arsenal, especially when his agent insists that convincing everyone he's no longer a playboy is top priority. And that it requires a sham relationship—with Annika playing the part of the loving girlfriend. On fire in the rink and in the bedroom, Axl Hammerquist couldn't care less about being anyone's...
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Series
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English
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Description
Gail DeMarco left Whiskey Creek to make a name for herself in L.A. Her PR firm has a roster of A-list clients, including sexy box-office hit Simon O'Neal. When a turbulent divorce sends him into self-destruct mode, Gail drops Simon - and he retaliates by taking the rest of her clients with him. Now Gail has to humble herself and make a deal with Simon: to help him get custody of his son, Gail will become his squeaky-clean wife from Whiskey Creek.
Author
Series
Pub. Date
2004
Language
English
Formats
Description
Too short to be a model, too unartistically inclined to be a designer, Valerie Wagner has finally found her niche in the fashion world she loves as the publicist for Glass Slipper, Inc., and the mastermind behind the launch of their brand-new glossy magazine. She's signed up the perfect cover model - Prince Charming, an advice columnist who's won the hearts of millions of women with his acerbic wit and his on-target romantic insight. Best of all,...
14) Native tongue
Author
Series
Skink novels (Carl Hiaasen) volume 2
Language
English
Description
Who let the voles out? The precious, blue-tongued mango voles have been stolen from the Amazing Kingdon theme park on North Key Largo by ruthless thugs who have much bigger--and deadlier--things in mind. On the hunt for the rare rodents is Joe Winder, a burned out ex-muckraking reporter who now works for the park as their PR man. Even as scandal breaks out over the theft, Winder finds himself trailing an eco-terrorist geriatric, a certain former-governor-turned-swamp-rat,...
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Language
English
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"A mid-level employee of a New York-based public relations firm finds his consciousness uploaded into the company's internal Slack channel"--
Gerald, a mid-level employee of a New York-based public relations firm, has been uploaded into the company's internal Slack channels. At least his consciousness has. His colleagues assume it is just an elaborate ploy to exploit their lax work-from-home policy. Disembodied and alarmed by the looming abyss of...
Author
Publisher
Berrett-Koehler Publishers
Pub. Date
[2017]
Language
English
Description
"Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework--being credible, creative, responsive, and relentless--is the silver bullet for even cash-strapped organizations. Farmer emphasizes that effective public relations is in fact an essential...
Author
Language
English
Description
Elizabeth Mountbatten never expected her father to die so suddenly, so young, leaving her with a throne to fill and a global institution to govern. Crowned at twenty-five, she was already a wife and mother as she began her journey towards becoming a queen. As Britain lifted itself out of the shadow of war, the new monarch faced her own challenges. Her mother doubted her marriage; her uncle-in-exile derided her abilities; her husband resented the sacrifice...
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Series
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English
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Description
Keith Ferrazzi's techniques have earned universal praise for their ingenuity, ease of applicability, and, most importantly, effectiveness. The key to success in both life and work, Ferrazzi convincingly argues, is building solid relationships. But what distinguishes Ferrazzi's approach from other networking strategies is the emphasis on helping others so they might help you. It's not enough to ask a favor when you need one. To build meaningful relationships...
19) Underworld
Author
Language
English
Description
A work combining fiction and history in a collaboration that encompasses fifty years gives readers a glimpse into the realities upon which America's modern culture is based and explores the complex relationship between "waste analyst" Nick Shay and artist Klara Sax.
Author
Series
Language
English
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Description
"Musician and technology phenom Shavone Charles explores how curiosity and nerve led her from a small college in Merced, California, to some of the most influential spaces in the tech world: from Google to Twitter to eventually landing a spot on the coveted Forbes 30 Under 30 list. Grateful for being the first in many spaces, but passionate about being neither the last nor the only, Charles tells her story in the hopes of guiding others and shaping...
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