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"A sprawling, emotional love story." —Publishers Weekly
The Calder family patriarch is known throughout Montana as a force no one in his right mind would cross. But in New York Times bestselling...
3) Calder grit
4) Calder brand
5) Lego
8) Minecraft
9) Disney
11) Hershey
12) Nike
The book traces the legacies of some of the biggest brands across fashion, jewelry, beauty, and hospitality, and looks at what it takes to be Iconic.
This year, Harper’s Bazaar celebrates its 150th anniversary, making it the world’s oldest and most valued fashion magazine—this book, then, also pays homage to the brand’s own respected history.
14) Frito Lay
15) Star Wars
16) Pokemon
Pikachu could be called the mascots of the Pokémon brand, as the short, yellow furballs are the most recognizable of hundreds of characters. This book for growing readers tracks the birth of the Japanese pocket monsters chased all around cities by Pokémon Go players.
17) American Girl
19) Power Rangers
20) Minecraft
Big Brands offers you the chance to delve deep into the amazing stories behind the world's most iconic businesses - how they began, their successes and failures, and their impact on the global market. The series examines the human aspect of each brand - its consumers, brand developers, designers and others who work on it.
Big Brands: Mojang looks at the development of the global phenomenon that is Minecraft, and at the story of
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