Catalog Search Results
Author
Series
Publisher
Berrett-Koehler Publishers, Inc
Pub. Date
[2014]
Language
English
Description
"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--
Author
Publisher
Berrett-Koehler Publishers
Pub. Date
©2011
Language
English
Description
Be Your Own Brand shows how to create a personal brand that is distinctive, relevant to others and consistent in the way it is perceived and presented. McNally and Speak take you through the process of identifying the components of your brand, conveying that brand to the world, checking how closely your brand aligns with those of significant others -- particularly your employer -- and assessing your progress along the way. The plethora of tested tools...
Author
Publisher
HarperBusiness
Language
English
Description
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The...
Author
Publisher
Jossey-Bass, A Wiley Brand
Pub. Date
[2014]
Language
English
Description
It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built--and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective,...
Author
Publisher
Pen & Sword History
Pub. Date
2017.
Language
English
Description
The true-and often shocking-stories behind some of the biggest names in business. We live our lives immersed in name brand products. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like...
Author
Publisher
McGraw-Hill
Pub. Date
c2001
Language
English
Description
A brand's meaning - how it resonates in the public heart and mind - is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by bestselling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides an illusive and compelling answer. Using studies drawn from the experiences of Nike,...
Author
Publisher
Entrepreneur Press
Pub. Date
2020.
Language
English
Description
"A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything"--
Author
Language
English
Description
In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can visit the showrooms of over twenty auto makers. Differentiating products today is more challenging than at any time in history, yet it remains a key to a company's survival. In Differentiate or Die, best-selling author Jack Trout takes marketers to task for taking the easy route of high-tech razzle-dazzle and sleight of hand instead...
Author
Publisher
Rockport Publishers
Pub. Date
c2012
Language
English
Description
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who...
Author
Publisher
Harper Wave, an imprint of HarperCollinsPublishers
Pub. Date
2023.
Language
English
Description
"Fatal conveniences are the toxic products we routinely use and the unhealthy things we do that our culture and corporations have made us believe are safe and necessary for living well and efficiently. These things--from deodorant, cosmetics, dental floss, and sunscreen to laundry detergent, air fresheners, carpets, and crayons to candles, tea bags, cell phones, and chewing gum--are ubiquitous in daily life . . . and they are wreaking havoc on our...
Author
Publisher
Free Press
Pub. Date
c2006
Language
English
Description
What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven...
Author
Series
Publisher
Business Expert Press, LLC
Pub. Date
2021.
Language
English
Description
"The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus--not to mention Scrabble--and pick up Brand Naming"--
Author
Pub. Date
[2022]
Language
English
Formats
Description
"Build a brand that customers love with a proven strategy from one of today's top advertising executives Your brand can no longer succeed through targeted adverting and clever messaging. You need to see customers as people rather than just sources of income. This begins with you not only understanding their needs but also sympathizing with their values-and actually doing something about it. In this eye-opening guide, leading advertising executive...
Author
Publisher
HarperBusiness
Pub. Date
c2002
Language
English
Description
Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case...
Author
Publisher
Palgrave Macmillan
Pub. Date
2014.
Language
English
Description
"In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace "Big Data," they will fade into obscurity. But Tom Doctoroff, Asia CEO for J. Walter Thompson, argues that this frenzy over digital media has created a schism in the marketing world that is hindering brands from attaining their true business...
Author
Publisher
Pen & Sword History
Pub. Date
2016.
Language
English
Description
Many brands, including Marks & Spencer, Heinz and Kelloggs, were named after their founders whilst others have quirkier origins - did you know that Lego comes from the Danish for both 'play well' or 'I put together'? This fascinating book by Kathy Martin explores the stories behind the brands, their names and founders. Full of factboxes and period advertising, this must-read book will appeal to everyone interested in advertising, social history, food...
Didn't find it?
Didn't find it in the Minuteman Library Network? Request it from other Massachusetts library systems.
Can't find what you are looking for? Recommend it to your local library as a future purchase. Suggest a Purchase